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1. Marketing analytics : a practical guide to improving consumer insights using data techniques / Mike Grigsby.

by Grigsby, Mike [author.].

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: London ; New York : Kogan Page, 2018.Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.83] (1).

2. Advanced customer analytics : targeting, valuing, segmenting and loyalty techniques / Mike Grigsby.

by Grigsby, Mike [author.].

Material type: book Book; Format: print ; Literary form: not fiction Publisher: London ; New York, NY: Kogan Page, [2016]Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.812] (1).

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